Tha Artist Network Blog

The #1 rule of social media: don’t overcommit!

Music marketing gurus like to repeat the mantra “be everywhere

Well, they’re wrong!

Sure — with some aspects of your music career, such as digital music distribution, being “everywhere” makes sense; you sign up with one service (like CD Baby) that gets your music onto all the relevant download and streaming platforms without you

having to lift a finger to maintain that retail presence. But with something hands-on like social media, it can be an overwhelming amount of work. Instagram, Twitter, Facebook, G+, YouTube, LinkedIn, StumbleUpon, Pinterest, Tumblr, and yes, MySpace… sounds exhausting, right?

It’s easy to dive into the deep end of social media; it’s harder to swim back out.

If you’re trying to balance practices, touring, recording, and marketing, don’t get carried away. You’ll drive yourself crazy and do a bad job at social media while you’re at it. Instead, pick one or two of your favorite platforms to focus on. It’s better to use a couple social platforms well than to juggle six poorly. A scattered social presence ends up looking unprofessional to people in the industry and gives your fans the impression that you’re not all that active in your music career.

When your music career has advanced to the place where you really SHOULD “be everywhere” in regards to social media, you’ll also be in a position to enlist some help with your online marketing.



Got Music or Video?

Music can be submitted by sending an mp3, mpg, avi, mp4, aac file format along with your music image in mp3, mpg, avi, mp4, aac file format to This email address is being protected from spambots. You need JavaScript enabled to view it. Videos can be submitted by copying and pasting your video URL in the "Add Remote Media" link area by clicking the "Submit" button below.  If your music or video is accepted, we will notify you by email and submit your music or video to our listings.

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